When one thinks about the perfect summertime dressZimmermann is the first name that comes to mind. The Australian luxury brand, Zimmermann, found the perfect place in the Hamptons, and opened its second boutique there this summer. The store is located in the former Southhampton Bank Building. Zimmermann tapped interior design company Studio McQualter and drew inspiration from the historic building’s rich heritage while providing a fresh revamp.
The interior exudes a sense of fun and summer, with vibrant colors all over. There’s also a touch of retro charm thanks to chic furniture from the 1940s that sits among artwork created by Australian female artists from down under.
“The Southampton store is fresh, optimistic, and welcoming,”Nicky Zimmermann, Nicky’s co-founder. “I love the mix of vintage furniture and Australian touches through our art selection.”
When it came to designing this season’s collection, ZimmermannInspired by vintage photos of glamorous yachting adventures, and sun-drenched sailing escapes, “I loved looking at all these gorgeous images from the ’50s and ’60s of women on idyllic sailing holidays and tried to capture a sense of the simple elegance and holiday glow that came from our references,” Zimmermann says. Zimmermann: “hints of nostalgia” in the collection and designed pieces that could be straight from a Slim Aarons’ photo or worn by Grace Kelly in To Catch a Thief.
Enjoy the romance of sailing. Zimmermann’s signature flouncy frocks take center stage, while billowing skirts are anchored by crinoline hems, adding intentionality to movement. Resort 2023 is a collection filled with delicate lace, sailboat prints, ikat florals, and other summery details. Now open Zimmermann’s latest location is perched at 25 Main Street, Southhampton, NY 11968 with Resort 2023 coming to stores this October.
